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An artisan weaving at a loom in Fez, Morocco

Ideas

Can Creativity Be Counted?

Context photograph: an artisan weaving in Fez, 2024; not the UNESCO consultation.

An artisan weaving in Fez, Morocco, photographed on 26 December 2024. Contextual craft image; it does not depict the UNESCO consultation. Photo: Jorge Franganillo · CC BY 2.0 · Cropped for layout.

Culture & data

A new UNESCO consultation asks how cultural work becomes visible in statistics without reducing meaning to a spreadsheet.

Muslim Edit3 min readEditorial analysis

On 23 September 2026, the UNESCO Institute for Statistics opened a global consultation on the first draft of its Cultural and Creative Ecosystem Indicators Framework, running until 16 October. The draft builds on UNESCO’s 2025 Framework for Cultural Statistics and is intended to lead toward a full methodological manual in 2027.

Those nouns—framework, indicators, methodology—sound distant from a rehearsal room, a potter’s kiln or a community archive. Yet categories influence what governments can see. What can be counted can enter budgets, labour policy and public debate. What remains invisible is easier to treat as incidental.

The draft arrives while creative work is being reshaped by digital platforms, artificial intelligence and hybrid forms of participation. A statistical framework must recognise change without allowing the newest distribution channel to define culture itself. It must also be usable across places with very different institutions, labour markets and traditions of public support. That tension makes consultation more than a procedural pause: it is where the assumptions inside each category can be challenged before they harden into routine public reporting.

From this editorial

“A useful cultural statistic should make work visible without pretending it has captured everything the work means.”

01

Visibility has consequences

Cultural work often moves between formal employment, freelance commissions, unpaid organising, family practice and digital distribution. Diaspora and community creativity may sustain language, memory and belonging while leaving only faint traces in conventional economic records. Better indicators could reveal this labour without forcing it into a single industrial model.

The challenge is that visibility is never neutral. A definition can include one practice and exclude another. Comparable international data requires consistency, while cultural meaning depends on context. The consultation is valuable precisely because the framework remains a draft rather than a settled global standard.

A potter shaping clay on a wheel in Tantadi village, India
A potter at work in Tantadi village, Visakhapatnam district, India, 2013. Contextual archive image. Photo: Adityamadhav83 · CC BY-SA 3.0 · Cropped for layout.

02

Economics and meaning

Income, employment and trade matter. Cultural workers need sustainable livelihoods, and policymakers need evidence about where support reaches or misses them. But the economic value of a song, garment or festival does not exhaust its cultural value. A practice can be commercially small and socially foundational.

Good measurement therefore needs more than a larger total. It needs categories able to register participation, working conditions, access, transmission and the changing routes through which culture is made. Even then, indicators remain tools for questions—not substitutes for judgement.

03

Count, then listen

The 2027 manual is planned, not published. Until the consultation closes and the framework is revised, claims about its final indicators would be premature. What exists now is an invitation to test whether its concepts travel across different institutions and cultural settings.

Creativity can be counted in part. The responsible ambition is not to convert meaning into a number, but to prevent cultural labour from disappearing because institutions lacked a language for seeing it. Count what can be counted; name the limits; then keep listening to the people whose work exceeds the table.

Sources

Primary references used for the factual reporting in this editorial analysis.

The pavilion and windcatcher at Dolat Abad Garden in Yazd, Iran

Architecture & climate

The Future of Cities Is Already in the Shade

Dolat Abad Garden pavilion and windcatcher, Yazd, photographed in 2016. Contextual archive image; it does not depict the 2026 AIA programme. Photo: Bernard Gagnon · CC BY-SA 4.0 · Cropped for layout.

Smiljan Radić's translucent 2014 Serpentine Pavilion resting on large stones in Kensington Gardens

Architecture

The Architect Who Makes Room for Uncertainty

Smiljan Radić’s Serpentine Pavilion in London, July 2014. Photo: Ardfern · CC BY-SA 3.0 · Cropped for layout.

A participant repairing a small electronic device at Repair Lab in Hamburg

Design & stewardship

The Second Life of Things

Hands-on electronics repair at Repair Lab during Hamburg’s Sommer des Wissens, 2019. Contextual archive image; not a 2026 implementation event. Photo: Alena Zielinski / Redaktion NdW · CC BY 2.0 · Cropped for layout.